Here we are at the end of my BRAC blog series for Dr. Jensen Moore-Copple’s public relations writing course. I have to tell you, it’s bittersweet. For our last post, my class has been asked to write on professional proficiencies and service-learning from the perspective of a PR student who has completed a milestone PR class. I’ll also go into my course learning outcomes in this farewell to my BRAC blog.
I’m proficient in one language – public relations.
Professional proficiency is paramount in any profession or job. My interpretation of professional proficiency is a task or skill you must be able to confidently and correctly complete for your given career choice.
For mass communication majors with a focus on public relations, like myself, our required abilities and skills revolve around crisp, clear and catchy writing with a few dashes of dazzling design. I do not think I could have chosen a better MC 4001 section in the Manship School of Mass Communication to learn proficiency in public relations writing.
You need a news release? How about a memo to go along with it? I’ll even throw in a fancy media kit. I am finishing the first semester of my senior year at LSU feeling more confident than ever. It is clear to me now that my public relations writing class has taught me to be professionally PR proficient.
Thank you, BRAC. Thank you very much.
I know I’ve gone on and on about how much I love service-learning after being involved in my public relations writing class, but I’m going to say it again. I love service-learning. I was terrified before I started this class, and now I know it’s an opportunity and not a punishment.
My work for BRAC has changed my outlook on what PR is. PR is fun, and I didn’t know. (I have to admit though, most of the fun I’ve had in this class is due to our fearless leader, Dr. Moore-Copple, and her awesome grant that allowed us to work with the SCVNGR application.)
Through service learning, my eyes have been opened to what the real world of work for a public relations professional is like, and I like what I see. On our last day of class, my student-run public relations firm will turn in a cohesive campaign book of our art and culture work for BRAC. I am so proud of this book, and the work we’ve done to compile it.
So, what did you learn?
As far as course learning outcomes go, I have learned more in 15 short weeks than I could have ever imagined. I’ve completed over 40 assignments that have taught me how to write like a public relations professional, and I am thankful for each and every assignment. I couldn’t have hoped for a better class or a better instructor, this semester. It was a whirlwind, it has made me better, and that is all I’ve ever asked for.